Ever wondered if anyone actually wins the prizes you see in those big Omaze competitions in the UK? You might have seen the adverts for dream houses, cars, and large cash sums, but it can be difficult to tell what’s real and what’s just clever marketing.
If you’re curious about how free entries work for these draws, or you’re not sure whether you need to pay to take part, you’re not alone. It’s common to see questions about whether someone from the UK has ever scooped a prize without making a purchase.
This guide explains what free entry means, who has won without paying, and what to know before taking part in Omaze prize draws in the UK. Keep reading for the essentials on entering for free, how winners are picked, and what sets Omaze draws apart from many other prize promotions.
Omaze prize draws in the UK allow you to enter for free without buying tickets or making a donation, and people often ask whether those free entries ever lead to real winners.
According to Omaze’s published winners’ lists and media coverage, there have been winners who entered without paying. Omaze states that all valid entries, paid and free, go into the same draw and are given the same treatment. This means someone entering by post, which is the free method, can win.
In December 2022, for example, a winner of an Omaze house draw confirmed in interviews that they had entered through the free postal route. Free entries are included when the winner is picked at random, in the same way as entries made after buying tickets.
If you want to check for yourself, winner announcements are published on the official Omaze website, often with additional details and interviews. Curious how the free route actually works in practice? The next section covers the mechanics.
Omaze is known for offering large prizes, including homes and cars, through its UK prize draws. Anyone who meets the eligibility criteria can enter without paying, using the free entry method set out in the terms for each draw.
To take part for free, you send a postal entry to the address given for the specific draw on the official Omaze UK website. You are asked to provide details such as your full name, address and contact information, and to follow the instructions exactly. Entries must usually be posted separately and meet any deadlines listed in the terms and conditions.
Your free entry is treated in the same way as entries bought online, meaning it is added into the pool when a winner is chosen. There is no difference in how the draw is run, regardless of how you entered.
Do factor in postage costs if you use the free route, and check if there is a cap on how many entries you can send per person. Rules can vary between draws, so it is always worth reading the latest terms before posting.
As outlined above, the no-cost route is a postal entry. For each draw, Omaze provides a specific address on its UK website along with the exact details to include, such as your name, home address, email and phone number. Those requirements can change between draws, so it is important to follow the current instructions for the one you are entering.
Each postal entry must be sent separately and within the published timeframe, otherwise it will not be counted. Some draws set a limit on how many entries one person can submit, so check the cap if you plan to post more than once. The only expense for this method is the cost of a stamp.
Use the guide below to quickly understand how to take part in an Omaze prize draw, from choosing a campaign to completing your entry.
An Omaze account on the UK site holds your basic details, such as your name, address and email. While you do not need an account to submit a postal entry, having one helps with communications, prize fulfilment and updates if your name is drawn.
For the free method, entrants send a postcard or letter to the draw’s listed address, including the information requested for that specific promotion. Entries are posted one at a time and must meet any deadlines shown in the terms. When received and validated, they join the same pool as paid entries.
Online purchases trigger an email receipt. Postal entries do not generate automatic confirmations, so many entrants simply note the date they posted and keep a quick record of what they sent. It is not mandatory, but it can be helpful for your own reference as the draw date approaches.
Omaze confirms that every valid entry, whether it is from a free postal submission or a paid online purchase, is placed into a single pool. Winners are then picked at random.
Paid entries do not receive special weighting. If a postal entry is submitted correctly and on time, it has the same chance in the selection process as any entry bought through the website. You can see this approach reflected in the draw terms, where the free method is described alongside the paid route.
That equal treatment leads to a related question, which is how the actual selection works behind the scenes.
Once the entry period closes, all valid entries, posted and online, are combined into one central list. Omaze uses computer software to select a winner at random from that pool. The process is described in the terms for each draw and, according to Omaze, is checked by independent specialists to confirm that the system is working as intended.
The selection software does not prioritise one entry method over another. When a winner is drawn, Omaze contacts the person directly using the details supplied with their entry. If you are interested in the technical side, Omaze often provides more information on its website about how winners are chosen.
So, if your name does come up, how will you hear, and what should you look out for?
If you are selected as a winner, Omaze will contact you directly by telephone or email using the details provided with your entry.
You will not be asked to pay to claim your prize. Genuine communications will not include demands for extra charges or sensitive bank details beyond what is necessary to verify your identity. Be alert to scams, as fraudsters sometimes pretend to represent well known organisations.
After contact, Omaze explains how to confirm your win and may request standard proof of identity and address, which is routine for significant prizes. Omaze also publishes a list of winners on its website after each draw, so you can check recent results there.
With the notification process clear, the next common question is tax.
If you win a prize in a UK Omaze draw, such as a house, car or cash, you will not usually pay income tax on the winnings. Prizes from UK competitions and prize draws are generally not treated as income, so there is no income tax charge purely for receiving the prize.
For property prizes, stamp duty is often covered as part of the prize, though you should always check the terms for the specific draw. Ongoing costs after you take ownership, including council tax, utilities and maintenance, are your responsibility.
If you later sell a prize, capital gains tax could apply to any profit, unless the property has been your main residence. Tax rules can be nuanced, so consider seeking guidance from a professional adviser if you plan to sell a substantial prize. Cash prizes are paid without tax deducted at source, but UK tax rules can change, so it is sensible to check the latest HMRC guidance if you are unsure.
If you want independent advice about safer play, organisations such as GamCare and BeGambleAware can help. Armed with the details on entry, selection and what happens if you win, you can decide whether and how to take part.
**The information provided in this blog is intended for educational purposes and should not be construed as betting advice or a guarantee of success. Always gamble responsibly.